In 2021, as the Art Director for Kemari.digital, Enschede's leading digital agency, I took charge of their social media strategy and developed a cohesive design system inspired by neon light aesthetics. Collaborating closely with the team at Kemari, we produced a series of weekly social content and digital journals, each with its own unique visual identity while remaining true to the overarching design system. This initiative successfully cultivated a vibrant community, increasing follower engagement and sparking meaningful conversations around the featured topics.